Popular Searches
Useful Links
Sales and Distribution Case Study
Case Title:
Film Merchandising: The Hollywood Style
Publication Year : 2004
Authors: G.Saradhi kumar, Sumit Kumar Chaudhuri
Industry: Entertainment
Region:USA
Case Code: SDN0003
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Since the 1980s, the ever-increasing production budgets in Hollywood prompted film producers to search for additional avenues for generating revenues. As film merchandising contributed significantly to the total income generated through a movie, producers started concentrating on film merchandising that proved to be a lucrative business. In 2003, in the US alone, film and media merchandising produced US$16 billion.
Pedagogical Objectives:
- To discuss the evolution of film merchandising as a new business model and its implications for the global film industry.
Keywords : Film merchandising, New business model of Hollywood, Harry Potter, Mickey Mouse, Walt Disney Studios, Star Wars, Lord of the Rings, George Lucas, Kids collection from Hollywood movies, Marketing Strategies Case Study, Marilyn Monroe, John Wayne, Film memorabilia, Hollywood, Donald Duck, The Phantom Menace
Contents:
- Introduction
- Hollywood: the pioneer in film Merchandising
- A new business model: the 'Star Wars' effect
- Recent trends
Related Case Studies
- »DAIEI vs AEON: Contrasting Retailing Strategies of the Japanese Retailers
- »Retailing: The ‘Target’ Way
- »National Australia Bank in UK: Cross-Selling Strategies
- »VF Corp.: The World's Largest Apparel Maker's Retail Expansion Strategies
- »New Distribution Initiatives at HLL
- View all Sales and Distribution Case Studies »
Recently Bought Case Studies
Global Banking Industry: The New Horizons
Price: $25
Hardcover edition
ISBN 978-81-314-2414-8
Fast Food Retailing Industry - Vol. I
Price: $25
Hardcover edition
ISBN 978-81-314-2456-8
Decision Making
Price: $50
Hardcover edition
ISBN 978-81-314-1571-9- View all Casebooks »
Case Studies On
Course Case Mapping For Financial Management - I
Price: $Course Case Mapping For Financial Management - I
Hardcover edition
Course Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods
Hardcover edition
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational Model
An interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business Model
An Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development Course
You Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior Course
New Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
David Conklin
David Conklin, is a professor at the Richard Ivey School of Business
Speaks on Government and Business
Lord Meghnad Desai
Lord Meghnad Desai, is an Indian-born British economist and Labor politician
Speaks on Government and Business
Vijay Govindarajan
Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
Speaks on Reverse Innovation- View All Executive Interviews»
